International DNA paternity testing firm easyDNA has continued expanding its operations in Asia by extending its DNA testing services in Bangladesh, in collaboration with a locally based company.
Dhaka, Bangladesh - 5 March 2011 – easyDNA Limited, a leading DNA testing firm, has recently launched its operations in Bangladesh via a joint venture with Meditrain, a locally based testing center in Dhaka. Operating under the brand easyDNA Bangladesh, the local agent will be offering the complete portfolio of DNA testing services currently offered worldwide by easyDNA which includes DNA paternity testing, Health DNA testing, various relationship DNA tests, forensic DNA testing as well as legal and Immigration DNA testing.
Commenting on the launch of this venture, Meditrain’s CEO (Management) Mr. Rafiq - Ul - Alam Md. commented, “DNA testing in Bangladesh is still in its infancy and we are therefore looking forward to developing this market and providing the complete range of tests offered by easyDNA here. We are also pleased to have teamed up with an international company and brand such as easyDNA as we know we can bank on their experience and technical expertise. Our first step will be to generate greater awareness about DNA testing, its uses and benefits through informational campaigns using various media. On that purpose we have establish a 24/7 HELP LINE: +88 0175 87 36 587 to provide DNA Testing Information as well as to assist at every step of the way throughout the whole DNA testing process.”
Adding to these comments, Mr. Muhammad Mustafa Quader CEO (Finance) of Meditrain stated, “The access to easyDNA, an international brand in DNA testing services, in Bangladesh is a great opportunity for Bangladeshi peoples to receive the highest levels of quality and customer service especially considering the sensitive nature of this type of testing.” He expressed the hope that easyDNA’s Predisposition DNA testing will create a new horizon in the question of personal health awareness amongst the peoples of Bangladesh.
To assist in the roll-out of the marketing campaign, easyDNA has launched the website www.easydnabangladesh.com which provides locals with all the necessary information about the various aspects of DNA testing and the list of tests offered. Clients are encouraged to contact the company to discuss their case and obtain technical advice regarding which test is more suited to their requirements. The venture will be based in Dhaka but expansion into other regions is not excluded.
Commenting on this development, Sales and Marketing Director Andrew Alexander for easyDNA, stated, “Whilst we believe the market to still be in its early stages, we are nevertheless, very excited about the launch of easyDNA Bangladesh. Our partner has shown great enthusiasm to develop the market on a long-term basis and we plan to provide all the necessary assistance to make this business venture successful. We will also make sure that clients in Bangladesh receive the highest standard of care and attention as any other easyDNA client anywhere in the world – quality of service is a core principle at easyDNA”.
easyDNA specializes in the provision of reliable, accurate and confidential DNA tests including DNA Paternity Testing to both the private and public sector. All testing is performed by an ISO 17025 and AABB accredited laboratory and staff have a minimum of 7 years experience dealing directly with DNA testing thereby ensuring the highest level of competence.
Contact: Press Officer