The international DNA Screening firm easyDNA has opened a new office in Johannesburg to signal their first incursion into the African market for DNA testing services. New York, USA - 01/03/2008 easyDNA is a well known international company that
specializes in DNA testing of various kinds, designed to settle disputes over relationships such as paternity and maternity, and also useful in forms of forensic investigations such as used by people to determine the fidelity or otherwise of their partners. Their new administration office in Johannesburg, South Africa, indicates how popular such testing has become, and is indicative of the standing of easyDNA in the DNA testing market. The office will be used as a base for the promotion of their portfolio of testing techniques, such as those used in DNA Paternity, Relationship and Forensic Testing.
Although the office will administer and process orders, the main promotion will be through a website designed for the purpose (
www.easydna.co.za) and offering information on the purpose of each type of test and what is involved in carrying it out. All DNA tests do not involve cigarette butts and blood samples! Prices are also available in local currency online and customers will be able to purchase test kits from the website, and pay for them using credit cards. Because they appreciate the fact that not everybody has a credit or debit card, arrangements can be made on request for other methods of payment.
Andrew Alexander, the Sales and Marketing Director fronting this move by easyDNA stated "South Africa is first office in Africa, and so far we are very pleased with the response. If demand continues at this rate we might eventually be able other offices in other cities in South Africa.
DNA Testing in Cape Town, Durban and Port Elizabeth look attractive candidates. Our prices are very competitive, and our customer service is as good as you will get. Our continuous improvement policy is focused on providing the best service to our clients that we can possibly give."
